Chapter Presentation: Turning Your Speeches into Books

Would you like meeting planners to call you, rather than the other way around? Would you like MORE exposure, MORE credibility and MORE speaking opportunities? Meeting planners want to hire the expert—the most knowledgeable person on the subject. The expert is the author of the book. Your book will bring you more exposure, more credibility and more speaking opportunities. And, a book provides you with an additional profit center (some speakers actually make more money on their back-of-the-room sales than on speaking.)

You will discover how to ensure there is a market for your project, Find time to write, Find material to fill your manuscript, Break your project down into easy-to-attack chunks, Get illustrations — practically free, Find relevant quotations & stories, Get the project ready for the printer, Make the choice between looking for an agent or publisher and publishing yourself, Get celebrities to endorse your book, How to get on radio and TV to promote your book, Wring more value out of your Work by spinning off eBooks, audios and translations. This is Dan's most popular presentation and it incorporates timely pieces of his other productions.

Meet the Pros Session: Planning Your Book

What should you write about; is there a market for this subject; is the market large enough; are meeting planners buying this topic; are the readers easy to reach? Whether you plan to sell out to a publisher or do-it-yourself, you have to gather market information. Has your book been done before; has it been done lately; has the topic been attacked from this angle; what is the median selling price for books on this shelf?

Dan Poynter, CSP, will show you how to research the subject, title and competition so that you will be sure you are writing a book that will have eager buyers and will appeal to ecstatic meeting planners.

Book writing is far easier when you can visualize your reader, have a plan for your material and know there is a waiting audience.

Dan Poynter is the author of more than 120 books, has been a publisher since 1969 and is a Certified Speaking Professional (CSP). His seminars have been featured on CNN, his books have been pictured in The Wall Street Journal and his story has been told in US News & World Report. Dan is past chair of the NSA Writing- Publishing PEG and the founder of the PEG newsletter. He is founder and editor of the Global Speakers Network NewsBrief newsletter. He has shared his message with every International Speaking Federation Association and nearly every speaking chapter in the U.S., Canada, U.K., Australia, New Zealand and South Africa. Dan emotionally charges audiences. His enthusiasm for his topic is infectious. His examples and anecdotes cause people to come up with breakthrough ideas during his presentations. Participants are often so charged up, they fly home!

www.parapublishing.com